The new advertising campaign for Ben Sherman Spring / Summer 2012

New advertising campain Ben Sherman  for this spring and summer is arrived. Its title is “Brigton to Tokyo” and it has to remind the journey from England to the seaside capital of Japan. The campaign was photographed in late 2011 in Miami and look like very pleasant, sunny and well.

About Ben Sherman from official site:

“In 1963, Ben Sherman came back from America with the idea of making a button-down shirt. Having noticed the style adopted by polo players of the time who used the button-downs to keep their shirt collars where they should be whilst riding, he set about creating his own. Taking inspiration from his Fathers work as a tailor, he created an icon and this practical, yet stylish garment was soon adopted by a set of style leaders back in England.

Having been adopted by many of the significant cultural movement over the past five decades, Ben Sherman now presents a full lifestyle offering, available in over 40 countries worldwide and continues to embrace a heritage of modernism.” http://www.bensherman.com/